Friday, August 21, 2009

Ochsner And Rouses Partner For "Choose Healthy" Campaign

Who doesn't start their day scanning Progressivegrocer.com? Well, I did today, because there is an article about Rouses Markets teaming up with Ochsner Health System for a "Choose Healthy" campaign, intended to educate people about the benefits of smart food and lifestyle choices, disease prevention, and regular medical checkups. A recent study by Centers for Disease Control and Prevention (CDC) shows there is definitely a need for nutrition education here. Louisiana is the eighth most obese state in the country with nearly 30 percent of all residents considered medically obese. From the article:
Rouses customers will find healthy, Ochsner-endorsed eating recommendations in every aisle of their market, and be able to take advantage of Ochsner education programs and materials and free health screenings, including blood pressure, cholesterol, glucose and body fat. Rouses’ Chef Nino will be incorporating lighter and heart-healthy recipes into his cooking demonstrations. Customers will also be able to access recipes and information on smart food choices, proper meal planning and disease-specific diet alternatives via the Choose Healthy link at both the Rouses and Ochsner Web sites.

More here.

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