"We are thrilled to expand into the home state of the new Super Bowl Champion New Orleans Saints. Like the Saints, Fusion Premium Beverages is continuing to add key 'players' to what we believe is also a championship team," stated Scott Slocum, President of Fusion Premium Beverages, an operating division of Bond Laboratories. "Louisiana's famous restaurants, music and night life, in addition to its significant collegiate presence, makes the state a very desirable market for our Resurrection(TM) anti-hangover drink to establish a distribution foothold. In fact, G&G has already begun actively developing retail accounts throughout the Louisiana territories it serves," concluded Mr. Slocum.
Maybe this is part of the economic impact of the Saints winning the Super Bowl, I dunno. But it's probably a safe bet that Resurrection(TM) works best with a Mimosa or Bloody Mary chaser.
Read the press release here, on MarketWatch.com
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